Sony, Samsung, Apple, the consumer electronics giant who is stronger in "building cars"?

Recently, Sony and Honda officially signed a joint venture agreement to jointly build cars, and Sony has become a member of the car-making army. At the same time, it is reported that Samsung Group companies such as Samsung Electronics, Samsung SDI, and Samsung Electro-Mechanics have established an electric vehicle special group to focus on electric vehicle research. Even Apple released a new generation of CarPlay vehicle interaction system not long ago, making no secret of its ambition to control the "soul" of the car.

 Why are more and more consumer electronics giants "coveting" the automotive industry?

 Compared with the previous hundreds of years, the wave of electrification and intelligence in recent years has caused great changes in the automotive industry. Environmental protection and energy issues have promoted new energy vehicles to become one of the largest outlets in the world. At the same time, as a new important terminal for future mobile Internet and intelligent development, automobiles will inevitably become the focus of competition in various fields. In the face of this huge emerging market, consumer electronics giants with technological advantages do their part, and new players from across the border are constantly increasing.

 Sony, the Japanese consumer electronics giant that once crushed Apple and Samsung, has gradually become lonely in recent years. Faced with the ceiling of the main business and the change in market value from prosperity to decline, Sony also took up the idea of ​​building a car, and recently officially signed a joint venture agreement with Honda, planning to launch its first pure electric car in 2025. Can remotely connect to the host at home to play PS5 games.

 According to foreign media reports recently, Samsung Group companies such as Samsung Electronics, Samsung SDI, and Samsung Electro-Mechanics have established an electric vehicle special group to focus on electric vehicle research. According to Samsung Group insiders, the special team has dismantled a Tesla Model Y.

 Apple. According to rumors, its first car is expected to launch as early as 2025.

Apple, which has always shown itself with a high profile, first introduced the fully improved CarPlay in-car interaction system before it actually launched the mass-produced car, which can take over the car-machine system and control all the screens in the car. The outside world joked that Apple would turn all cars into "Apple Cars".

Designing a car and building a supply chain from scratch alone, Apple is ambitious, but the car project has been slow. Although the car building plan is stumbling, Apple has not concealed its ambition to "dominate the screen" at all, and it is hard to say whether car companies are willing to give up their "soul".