Ngokwemibiko, isikhulu sezezimali sakwaBMW, uNicolas Peter, sithe njengoba umnotho womhlaba usimama, abakwaBMW banethemba lokubuyisela izinga lokusebenza emazingeni angaphambi kobhubhane, kodwa ukutshalwa kwezimali okukhulu ezimotweni zikagesi kusho ukuthi inkampani kuzofanele yenze lula iphothifoliyo yayo.

UPeter uthe ngenxa yezinyathelo zakamuva zokuvala ubhubhane, umthamo we-oda wenkampani wehlile. Kodwa wengeze wathi: "Uma imisebenzi yansuku zonke iqala kabusha ngemuva maphakathi noFebhuwari, ukusebenza kwethu kwekota yokuqala kufanele kukwazi ukuqhubeka nebanga elifanele."

Ukwenziwa ngcono kwezimo zemakethe, isivumelwano se-Brexit phakathi kwe-UK kanye ne-European Union, kanye nohlelo lwe-BMW lokwenyusa isabelo sebhizinisi elihlanganyelwe e-China lisuka ku-50% liye ku-75% ngo-2022 kuzosiza i-BMW ukuthi ifinyelele umgomo wayo wenzuzo yokusebenza, okungukuthi. Ukusuka ku-8% kuye ku-10%.

UPeter uthe engxoxweni ekomkhulu lakwaBMW eMunich: "Asixoxi ngekusasa elikude. Lona umgomo wethu wesikhashana ngemuva kocwaningo oluhlelekile." I-BMW izomemezela umgomo wayo we-2021 profit margin ngoMashi. Inzuzo yokusebenza kwe-BMW ngo-2020 kufanele ibe phakathi kuka-2% no-3%.

UPeter uthe njengemakethe yezimoto enkulu emhlabeni wonke, ukuthengwa kwezimoto ezisezingeni eliphezulu eChina kunyukile okuhlinzeka ngosizo oludingeka kakhulu ebhizinisini lakwaBMW. Ngaphezu kwalokho, ukululama kwemakethe yaseShayina kukhulise nokusebenza kweDaimler neVolkswagen.

Ukushintshwa kwephothifoliyo yomkhiqizo kusuka kuphethiloli kanye namamodeli edizili kuya ezimotweni zikagesi ukuze kuhambisane nezindinganiso zokukhipha umoya waseShayina naseYurophu futhi ukuncintisana noTesla kudinga imali eningi. Lokhu kuphinde kube ukuhlanganiswa kwe-PSA ne-FCA ibe inkampani yesine ngobukhulu emhlabeni yezimoto i-Stellatis Enye yezinto ezishayelayo.

Njengoba abakhiqizi bezimoto betshala imali kubuchwepheshe bokufaka ugesi kanye nokushayela okuzimele, kulindeleke ukuthi imakethe ifake ekuhlanganisweni okwengeziwe. Kodwa uPeter uthe iBMW inamandla okuphothula lolu shintsho iyodwa. Uthe: “Siyazethemba kakhulu ukuthi singakwenza ngokwethu lokhu.

UPeter uthe, kodwa izindleko zokuthuthukiswa kwezimoto zikagesi ziphezulu kakhulu, futhi ukuthengiswa kwayo okwamanje kubala ingxenye encane kuphela yokuthengisa okuphelele, ngakho-ke ku-BMW, ​​umkhawulo wenzuzo wale modeli uphansi. Uthe: "Ngakho ukutshalwa kwezimali kubaluleke kakhulu. Sidinga ukufeza elinye izinga lezindleko ngezindlela ezihlukahlukene, ikakhulukazi kumaseli namabhethri."

Ngakho-ke, abakwaBMW baqala ukwenza lula iphothifoliyo yabo yemodeli, ukunciphisa izinhlobo zezinjini nezinketho zezimoto ezahlukene, baqede imisebenzi engavamile ukusetshenziswa abanikazi bezimoto, futhi baguqule ngokuphelele isofthiwe ukuze igxile ezindleleni ezilula nezisebenza kahle kakhulu zokwakha izimoto. Ngo-2020, ukuthengiswa kwezimoto ezisebenza ngogesi zakwaBMW kuzonyuka ngo-31.8% unyaka nonyaka. Le nkampani ithe ihlela ukuphinda kabili ukudayiswa kwezimoto ezisebenza ngogesi ongahlanzekile kulo nyaka.

Phambilini abakwaBMW bebethatha abanye abakhiqizi bezimoto baseJalimane njengabancintisana nabo, kodwa uPeter uthe manje iBMW ibheke phezulu ezinkampanini zaseSan Francisco nasezinkampanini zaseChina ezifana neWeilai ezigxile ekusebenzisaneni kwezimoto nabashayeli. Uthe ucwaningo lukhombisa ukuthi izingxenye ezimbili kwezintathu zabathengi baseChina bathi uma benolwazi olungcono lwedijithali bazothenga ezinye izinhlobo nemikhiqizo. UPetru wathi: “Lezi yizindaba okufanele zinakwe.