Ngasekuqaleni kwale nyanga, abakwaBMW behlise isibikezelo senzuzo yebhizinisi labo lezimoto nezithuthuthu ngoba isidingo semakethe besiphansi kunalokho obekulindelwe ngaphambili, futhi isidingo semakethe kwikota yesibili sizokwehla kakhulu. Ngokwemibiko, abakwaBMW bathi ngoMeyi 14 ukudayiswa kwezimoto zikanokusho eChina kuphinde kwakhuphuka ngo-Ephreli walo nyaka, kodwa inkampani iphinde yaxwayisa ngokuthi ezinye izimakethe, okuhlanganisa ne-United States, zizolulama “kancane kakhulu” kulokhu kuqubuka kwalesi sifo.

Isikhulu se-BMW u-Oliver Zipse uthe emhlanganweni waminyaka yonke wabanikazi bamasheya: "Okungenani sinenhlansi yethemba, futhi leli themba livela e-China. Ngeshwa, imakethe yethu enkulu kunazo zonke ingasetshenziswa kwezinye izimakethe ezilinganiselwe. "

AbakwaBMW bathi ngenxa yomthelela walolu bhubhane, ngoFebhuwari 2020, ukuthengiswa kweBMW emakethe yaseChina kwehle ngo-88%. Ngenxa yokwanda kwesidingo emakethe yaseShayina, ukuthengiswa kweBMW ngo-Ephreli kukhuphuke ngo-14%. Ngokwezindinganiso zomhlaba, ubunikazi bezimoto baseShayina busephansi uma kuqhathaniswa. Emazweni anjengeSpain, Italy, ne-United Kingdom, isidingo sezimoto cishe silulama kancane. Isimo sangempela e-United States,” kusho uChipperzer.

Njengamanje, iBMW ikhula kancane kancane umkhiqizo. Ngesonto eledlule, inkampani iqale kabusha imboni yayo yokukhiqiza izimoto eGoodwood, eNgilandi, eSpartanburg kanye nendawo yokuhlanganisa izithuthuthu eBerlin, eJalimane. I-BMW izophinde iqale kabusha imboni yayo e-Dinglefin, e-Bavaria. Izitshalo zenkampani eMunich, Regensburg naseLeipzig, Oxford, England, Roslin, South Africa, naseSan Luis Potosí, eMexico nazo zizoqala kabusha ukukhiqiza.