Ngokweengxelo, iGosa lezeMali eliyiNtloko le-BMW uNicolas Peter uthe njengoko uqoqosho lwehlabathi lubuyela, i-BMW inethemba lokubuyisela imida yokusebenza kumanqanaba angaphambi kobhubhane, kodwa utyalo-mali olukhulu kwiimoto zombane kuthetha ukuba inkampani kuya kufuneka ilula imodeli yayo yepotfoliyo .

UPeter uthe ngenxa yamanyathelo amva nje okuvalwa kobhubhane, umthamo we-odolo yenkampani wehlile. Kodwa wongeze wathi: "Ukuba imisebenzi yemihla ngemihla iqala ukuphinda iqale phakathi kuFebruwari, ukusebenza kwethu kwikota yokuqala kufanele kukwazi ukugcina kuluhlu olufanelekileyo."

Ukuphuculwa kweemeko zemarike, isivumelwano se-Brexit phakathi kwe-UK kunye neManyano yaseYurophu, kunye nesicwangciso se-BMW sokwandisa isabelo samashishini adibeneyo e-China ukusuka kwi-50% ukuya kwi-75% ngo-2022 konke kuya kunceda i-BMW ifezekise injongo yayo yenzuzo yokusebenza, oko kukuthi. Ukusuka kwi-8% ukuya kwi-10%.

UPetros wathi ngodliwano-ndlebe kwikomkhulu le-BMW eMunich: "Asiyikuxoxa ngekamva elikude. Le yinjongo yethu yexesha elifutshane emva kophando olucwangcisiweyo." U-BMW uza kubhengeza umyinge wengeniso ka-2021 ngoMatshi. Umda wenzuzo yokusebenza kweBMW ngo-2020 kufanele ube phakathi kwe-2% kunye ne-3%.

UPeter uthe njengelona shishini likhulu leemoto kwihlabathi jikelele, intengiso yeemoto zodidi oluphezulu eChina inyukile, inika uncedo olufuneka ngamandla kwishishini lakwaBMW. Ukongeza, ukubuyiswa kwemarike yaseTshayina kuye kwanyusa ukusebenza kweDaimler kunye neVolkswagen.

Ukutshintshwa kwepotfoliyo yemveliso ukusuka kwipetroli kunye neemodeli zedizili ukuya kwizithuthi zombane ukuze zihambelane nemigangatho yokukhutshwa kweTshayina kunye neYurophu kunye nokukhuphisana noTesla kufuna imali eninzi. Oku kukudityaniswa kwePSA kunye neFCA kwinkampani yesine enkulu yeemoto kwihlabathi iStellatis Enye yezinto eziqhubayo.

Njengoko ii-automakers zityala imali ekufakeni umbane nakwitekhnoloji yokuqhuba ezizimeleyo, kulindeleke ukuba imakethi ingenise umanyano olungakumbi. Kodwa uPeter uthe iBMW inakho ukugqibezela olu tshintsho ngokwayo. Uthe: “Siqinisekile ukuba singakwenza ngokwethu oku.

UPetros uthe, kodwa iindleko zophuhliso lwezithuthi zombane ziphezulu kakhulu, kwaye ukuthengiswa kwayo okwangoku kuchaza kuphela inxalenye encinci yeentengiso ezipheleleyo, ngoko ke i-BMW, ​​ingeniso yenzuzo yalo mzekelo iphantsi. Wathi: "Ngoko utyalo-mali lubaluleke kakhulu. Kufuneka sifezekise elinye inqanaba leendleko ngeendlela ezahlukeneyo, ngakumbi kwiiseli kunye neebhetri."

Ngoko ke, i-BMW iqalisa ukulungelelanisa iphothifoliyo yayo yomzekelo, ukunciphisa iintlobo zeenjini kunye nokukhethwa kwezithuthi ezahlukeneyo, ukuphelisa imisebenzi engasetyenziswanga ngokuqhelekileyo ngabanini beemoto, kunye nokuguqula ngokubanzi isofthiwe ukugxila kwiindlela ezilula nezisebenzayo zokwakha iimoto. Ngo-2020, intengiso yezithuthi zombane zakwaBMW kwihlabathi liphela iza kunyuka nge-31.8% unyaka nonyaka. Le nkampani ithe iceba ukuphinda kabini ukuthengiswa kweemoto zombane ezisulungekileyo kulo nyaka.

Ngaphambili, abakwaBMW babethatha abanye abenzi beemoto baseJamani njengabakhuphisana nabo, kodwa uPeter wathi ngoku iBMW iya ifuna inkuthazo evela kwiinkampani zaseSan Francisco kunye neenkampani zaseTshayina ezifana neWeilai ezigxile kwintsebenziswano phakathi kwezithuthi nabaqhubi. Uthe uphando lubonise ukuba isibini kwisithathu sabathengi baseTshayina bathi ukuba banamava angcono edijithali, baya kuthenga ezinye iimpawu kunye neemveliso. UPetros wathi: “Le yimibandela ekufuneka inikelwe ingqalelo.”