Maererano nemishumo, BMW Chief Financial Officer, Nicolas Peter, akati sezvo hupfumi hwepasi rose huri kupora, BMW inotarisira kudzoreredza miganho yekushanda kusvika kune pre-denda, asi mari yakakura mumotokari dzemagetsi inoreva kuti kambani ichafanirwa kurerutsa muenzaniso wayo.

Peter akataura kuti nekuda kweazvino denda rekuvhara matanho, huwandu hwekambani hwakaderera. Asi akawedzera kuti: "Kana zviitiko zvezuva nezuva zvikatanga kutangazve mushure mepakati paKukadzi, kuita kwedu kwekota yekutanga kunofanirwa kukwanisa kuchengetedza mukati mechikamu chakakodzera."

Kuvandudzwa kwemamiriro emusika, chibvumirano cheBrexit pakati peUK neEuropean Union, uye chirongwa cheBMW chekuwedzera chikamu chemakambani ayo akabatanidzwa muChina kubva pa50% kusvika 75% muna 2022 zvese zvichabatsira BMW kuzadzisa purofiti yayo yekushandisa. Kubva 8% kusvika 10%.

Peter akati mubvunzurudzo pamuzinda weBMW kuMunich: "Hatisi kukurukura nezveramangwana riri kure. Ichi ndicho chinangwa chedu chenguva pfupi mushure mekutsvakurudza kwakarongeka." BMW ichazivisa yayo 2021 purofiti margin tarisiro munaKurume. BMW's yekushanda purofiti margin muna 2020 inofanirwa kunge iri pakati pe2% ne3%.

VaPeter vanoti semusika mukuru wemotokari pasi rose, kutengeswa kwemotokari dzemhando yepamusoro kuChina kwakwira zvakanyanya izvo zvave kupa rubatsiro rwunodiwa mubhizinesi reBMW. Pamusoro pezvo, kudzoreredzwa kwemusika weChinese kwawedzerawo kushanda kweDaimler neVolkswagen.

Kuchinja kwechigadzirwa chepodfolio kubva ku peturu uye dhiziri modhi kuenda kumotokari dzemagetsi kuitira kuti ienderane neChinese neEuropean emission standard uye kukwikwidza neTesla kunoda mari yakawanda. Uku ndiko zvakare kubatanidzwa kwePSA neFCA kuita kambani yechina yakakura kwazvo pasi rose Stellatis Imwe yezvinofambisa zvinhu.

Sezvo ma automaker anodyara mumagetsi uye akazvimirira ekutyaira tekinoroji, zvinotarisirwa kuti musika uchaunza kumwe kubatanidzwa. Asi Peter akati BMW inokwanisa kupedzisa shanduko iyi yega. Akati: "Tine chivimbo chakanyanya kuti tinogona kuzviita isu pachedu."

Peter akati, asi mutengo wekusimudzira wemotokari dzemagetsi wakakwira zvakanyanya, uye kutengesa kwayo parizvino kunongotora chikamu chidiki chekutengesa kwakazara, saka kune BMW, purofiti yemhando iyi yakaderera. Akati: "Saka kuisa mari kunokosha zvikuru. Tinofanira kuwana imwe nhanho yemutengo kuburikidza nenzira dzakasiyana-siyana, kunyanya mumaseru nemabhatiri."

Naizvozvo, BMW iri kutanga kugadziridza modhi yayo, kudzikisa mhando dzeinjini uye sarudzo dzemotokari dzakasiyana, kubvisa mabasa asingawanzo kushandiswa nevaridzi vemotokari, uye kushandura zvakanyanya software kuti itarise nzira dzakareruka uye dzinoshanda dzekuvaka mota. Muna 2020, BMW yepasi rose yekutengesa mota dzemagetsi ichawedzera ne31.8% gore-pa-gore. Kambani iyi yakati inoronga kupeta kaviri kutengesa kwemotokari dzakachena dzemagetsi mukati megore rino.

Pakutanga, BMW yaitora mamwe maautomaker ekuGerman sevakwikwidzi, asi Peter akataura kuti ikozvino BMW iri kuramba ichitsvaga kurudziro kubva kumakambani eSan Francisco nemakambani ekuChina akadai saWeilai anotarisa pakudyidzana pakati pemotokari nevatyairi. Akataura kuti ongororo iyi yakaratidza kuti zvikamu zviviri muzvitatu zvevatengi veChinese vakati kana vaine ruzivo rwedhijitari, vaizotenga zvimwe zvigadzirwa uye zvigadzirwa. Petro akati: “Idzi inyaya dzinofanira kucherechedzwa.