Ngenxa yokuthi imboni yezimoto yasentshonalanga yathuthukiswa ngaphambili, umlando wemikhiqizo yayo yezimoto ujulile futhi mude. Kufana neRolls-Royce, ucabanga ukuthi iwuhlobo oluphambili, kodwa empeleni uhlobo lwenjini yendiza ohamba ngayo ingase ibizwe ngeRolls-Royce. Kufana neLamborghini. Ucabanga ukuthi uhlobo lwezimoto ezinkulu, kodwa empeleni, bekukade kungugandaganda. Kodwa eqinisweni, ngaphezu kwalezi zinhlobo ezimbili, kunezinhlobo eziningi zemikhiqizo yazo "izimpilo zangaphambili" ezingaphezu komcabango wakho.
Iningi lezinkampani zezimoto ezinsukwini zakuqala cishe zonke zihlobene nemishini, noma ngabe azizange ziqale njengezimoto. Ngakolunye uhlangothi, iMazda yaba ngeyokuqala ukukhiqiza amakhokho emabhodleleni amanzi ashisayo. IMazda yake yaba yinkampani yakwaFord. Ekhulwini elidlule, i-Mazda ne-Ford yaqala ubudlelwano bokusebenzisana beminyaka ecishe ibe ngu-30, futhi ngokulandelana yazuza ngaphezu kuka-25% wamasheya. Ekugcineni, ngo-2015, i-Ford yathengisa isigxobo sayo sokugcina e-Mazda ngokuphelele, yaqeda ukubambisana phakathi kwalezi zinhlobo ezimbili.
Imoto yokuqala kagesi ehlanzekile yakwaPorsche isanda kukhishwa esikhathini esidlule, kodwa empeleni, umlando wayo wokwenza izimoto zikagesi ungalandelelwa kudala. Ngo-1899, i-Porsche yasungula injini kagesi engaphakathi kwamasondo, futhi okwakuyimoto yokuqala kagesi ehamba ngamasondo amane emhlabeni. Kungekudala ngemva kwalokho, uMnu.
Phakathi neMpi Yezwe II, i-Porsche yakhiqiza ithangi elidumile le-Tiger P, futhi ngemva kweMpi Yezwe II yaqala ukukhiqiza ogandaganda. Manje ngaphezu kokwenza izimoto, iPorsche isiqalile nokukhiqiza ezinye izinhlobo zemikhiqizo, njengezisekeli zamadoda ezisezingeni eliphezulu, izesekeli zezimoto, ngisho nezinkinobho ezincane.
I-Audi ekuqaleni ibingumkhiqizi wezithuthuthu omkhulu kunawo wonke emhlabeni. Ngemva kokunqotshwa kweJalimane eMpini Yezwe II, iMercedes-Benz yathenga i-Audi. Kamuva, iMercedes-Benz yaba inkampani enkulu yezimoto eJalimane, kodwa i-Audi yayihlale isezingeni eliphansi ekusebenzeni, futhi i-Audi yagcina idayiselwe iVolkswagen ngenxa yezinkinga zezimali.
Igama langempela le-Audi lithi "Horch", u-August Horch akayena nje omunye wamaphayona embonini yezimoto yaseJalimane, kodwa futhi umsunguli we-Audi. Isizathu sokushintshwa kwegama ukuthi washiya inkampani eqanjwe ngaye, uHorch wavula enye inkampani enegama elifanayo, kodwa wamangalelwa inkampani yokuqala. Ngakho-ke kwadingeka iqanjwe kabusha ngokuthi i-Audi, ngoba i-Audi ngesiLatini empeleni isho okufanayo ne-Horch ngesiJalimane.
