Kuberako uruganda rwimodoka rwiburengerazuba rwateye imbere mbere, amateka yibirango byimodoka byimbitse kandi birebire. Ni nka Rolls-Royce, utekereza ko ari ikirango cyiza cyane, ariko mubyukuri ikirango cya moteri yindege urimo kuguruka gishobora nanone kwitwa Rolls-Royce. Ni nka Lamborghini. Uratekereza ko ari ikirango cya super super gusa, ariko mubyukuri, cyahoze ari traktori. Ariko mubyukuri, usibye ibi birango byombi, hariho ibirango byinshi "ubuzima bwambere" birenze ibitekerezo byawe.
Amenshi mu masosiyete yimodoka muminsi yambere yari hafi ya yose ajyanye nubukanishi, nubwo atatangiye nkimodoka. Ku rundi ruhande, Mazda, ni yo ya mbere yabyaye cork ku macupa y'amazi ashyushye. Mazda yigeze kuba muri sosiyete ya Ford. Mu kinyejana gishize, Mazda na Ford batangiye umubano w’amakoperative wimyaka 30, hanyuma bakurikirana imigabane irenga 25%. Amaherezo, muri 2015, Ford yagurishije imigabane yayo ya nyuma muri Mazda, irangiza ubufatanye hagati yibi bicuruzwa byombi.

Imodoka ya mbere yamashanyarazi ya Porsche yasohotse hashize igihe gito, ariko mubyukuri, amateka yayo yo gukora imodoka zamashanyarazi arashobora gukurikiranwa kuva kera. Mu 1899, Porsche yahimbye moteri y’amashanyarazi mu ruziga, ari nayo modoka ya mbere y’ibinyabiziga bine ku isi. Ntibyatinze, Bwana Porsche yongeyeho moteri yo gutwika imbere mumodoka yamashanyarazi, niyo moderi yambere ya Hybrid.
Mu Ntambara ya Kabiri y'Isi Yose, Porsche yakoze tanki izwi cyane ya Tiger P, hanyuma Intambara ya Kabiri y'Isi Yose itangira gukora za romoruki. Noneho usibye gukora imodoka, Porsche yatangiye no gukora ubundi bwoko bwibicuruzwa, nkibikoresho byo mu rwego rwo hejuru byabagabo, ibikoresho byimodoka, ndetse na buto nto.

Audi yabanje gukora moto nini ku isi. Ubudage bumaze gutsindwa mu Ntambara ya Kabiri y'Isi Yose, Mercedes-Benz yaguze Audi. Nyuma, Mercedes-Benz yabaye uruganda rukora amamodoka manini mu Budage, ariko Audi yahoraga ku mwanya muto mu mikorere, hanyuma amaherezo Audi asubizwa muri Volkswagen kubera ibibazo by’amafaranga.
Izina ryumwimerere rya Audi ni "Horch", Kanama Horch ntabwo ari umwe mubatangije inganda z’imodoka z’Abadage gusa, ahubwo ni n’uwashinze Audi. Impamvu yo guhindura izina nuko yavuye muri sosiyete yitiriwe izina rye, Horch afungura indi sosiyete ifite izina rimwe, ariko aregwa nisosiyete yambere. Byagombaga rero kwitwa Audi, kubera ko Audi mu kilatini isobanura kimwe na Horch mu kidage.
