Icyorezo gishya cy'umusonga cyagaragaje ibibazo byinshi by'amasosiyete y'imodoka, nko gucunga umusaruro, gucunga amafaranga no gucunga amasoko. Umuvuduko wo gukora no kwamamaza amamodoka wararenze, kandi ingaruka zamasosiyete yimodoka yahuye nazo zikubye kabiri. Birakwiye ko tumenya ko izi ngaruka zirihutisha kwimura ibigo bitanga amasoko.

Isosiyete ikora ibice by’imodoka yo mu karere yavuze mu kiganiro twagiranye ko ubu imodoka yo mu bwoko bwa Toyota yemejwe n’amasosiyete y’imodoka ahanini itera ingaruka ku bayitanga. Ibyago byamasosiyete yimodoka biriyongera, kandi ibyago byamasosiyete atanga amasoko birashobora kwiyongera muburyo bwa geometrike.

By'umwihariko, ingaruka mbi z'amasosiyete y'imodoka ku masosiyete atanga amasoko agaragarira cyane cyane mu ngingo zikurikira:

Mbere ya byose,amasosiyete yimodoka yagabanije ibiciro, bityo igitutu cyamafaranga mumasosiyete atanga amasoko yiyongereye. Ugereranije nabatanga isoko, OEM ifite ijambo ryinshi mubiganiro byibiciro, ari nawo murongo wanyuma ku masosiyete menshi yimodoka asaba abatanga "kugwa". Muri iki gihe, amasosiyete y’imodoka yongereye umuvuduko w’ishoramari, kandi kugabanya ibiciro ni byinshi.

Icya kabiri,ibintu by'ibirarane mu kwishyura nabyo byagaragaye kenshi, bigatuma ibintu byinganda zitanga amasoko bigorana. Isosiyete ikora ibikoresho bya elegitoroniki yerekana ibinyabiziga yagize ati: "Kugeza ubu, muri rusange ntabwo bigaragara ko OEM yafashe ingamba n’ingamba zo gufasha amasosiyete akora amasoko. Ku rundi ruhande, usanga hari aho usanga kwishyura bitinze kandi ibicuruzwa ntibishobora guhanurwa." Muri icyo gihe, abatanga isoko nabo bahura nizindi ngorane mubice nka konti zishobora kwishyurwa nibibazo byo gutanga ibikoresho.

Byongeye,ibicuruzwa bidahungabana nibicuruzwa bifitanye isano / ubufatanye bwa tekiniki ntibushobora gukomeza nkuko byateganijwe, zishobora kugira ingaruka kumajyambere akurikira yamasosiyete atanga amasoko. Mubazwa vuba aha, ibicuruzwa byinshi byamasosiyete yimodoka byahagaritswe. Byumvikane ko impamvu zibitera ahanini zibanda ku ngingo ebyiri zikurikira: Icya mbere, kubera ikibazo cy’icyorezo, gahunda nshya y’imodoka y’isosiyete y’imodoka yarahindutse, kandi nta kundi byagenda uretse guhagarika itegeko; icya kabiri, kubera ko igiciro nibindi bintu bitigeze biganirwaho, reka uwatanze isoko kuva kubanza gutanga amanota rimwe Buhoro buhoro.

Ku masosiyete atanga amasoko, kugirango ahindure uko ibintu bimeze, icy'ingenzi ni ugukomeza imbaraga zabo. Gusa muri ubu buryo barashobora kugira ubushobozi bukomeye bwo kurwanya ingaruka. Ibice by'ibice bigomba kugira ibibazo kandi byihutisha iterambere ryikoranabuhanga ryibicuruzwa, inzira yinganda, sisitemu yubuziranenge, imicungire yimpano, guhindura imibare nibindi bice, kugirango ibigo bishobore kuzamura hamwe hifashishijwe imbaraga zo kuzamura inganda.

Mugihe kimwe, amasosiyete atanga amasoko agomba guhitamo abakiriya yitonze. Abasesenguzi bagize bati: "Ubu abatanga isoko batangiye kwita ku buzima bwo gutera inkunga amasosiyete y’imodoka. Usibye kuba ikimenyetso gikomeye cy’igurisha, abatanga ibicuruzwa bagenda bitondera buhoro buhoro impinduka z’imiterere y’imari, urwego rw’ibarura ndetse n’imicungire y’ibigo by’imodoka. . Gusa gusobanukirwa byimbitse kubakiriya 'Gusa nyuma yimiterere nyayo turashobora gufasha ibigo byunganira gukora inshingano zijyanye nubucuruzi kugirango twirinde ingaruka. "