Nk’uko amakuru abitangaza, Umuyobozi mukuru w’imari wa BMW, Nicolas Peter, yavuze ko uko ubukungu bw’isi bumaze gukira, BMW yizeye kugarura imipaka ikora ku rwego rw’icyorezo cy’icyorezo, ariko ishoramari ryinshi mu binyabiziga by’amashanyarazi bivuze ko iyi sosiyete igomba koroshya inshingano z’icyitegererezo.

Peter yavuze ko kubera ingamba ziheruka zo gufunga icyorezo, ibicuruzwa byatumije isosiyete byagabanutse. Ariko yongeyeho ati: "Niba ibikorwa bya buri munsi bitangiye gusubukurwa nyuma ya Gashyantare hagati, imikorere yacu y'igihembwe cya mbere igomba gukomeza mu buryo bugaragara."

Kunoza imiterere y’isoko, amasezerano ya Brexit hagati y’Ubwongereza n’Umuryango w’ubumwe bw’ibihugu by’Uburayi, na gahunda ya BMW yo kongera umugabane w’imishinga ihuriweho n’Ubushinwa kuva kuri 50% ikagera kuri 75% mu 2022 byose bizafasha BMW kugera ku ntego y’inyungu zayo, aribyo Kuva kuri 8% kugeza 10%.

Peter mu kiganiro twagiranye ku cyicaro gikuru cya BMW i Munich yagize ati: "Ntabwo tuganira ku bihe biri imbere. Iyi ni yo ntego yacu y'igihe gito nyuma y'ubushakashatsi buri kuri." BMW izatangaza inyungu zayo 2021 muri Werurwe. Inyungu ya BMW ikora muri 2020 igomba kuba hagati ya 2% na 3%.

Peter yavuze ko nk'isoko ry’imodoka nini ku isi, kugurisha imodoka zo mu rwego rwo hejuru mu Bushinwa byiyongereye, bitanga ubufasha bukenewe mu bucuruzi bwa BMW. Byongeye kandi, kugarura isoko ryUbushinwa nabyo byazamuye imikorere ya Daimler na Volkswagen.

Guhindura ibicuruzwa portfolio kuva kuri lisansi na mazutu bigana mumashanyarazi kugirango hubahirizwe ibipimo by’ibyuka bihumanya ikirere n’Uburayi no guhangana na Tesla bisaba amafaranga menshi. Ubu kandi ni uguhuza PSA na FCA mu isosiyete ya kane y’imodoka nini ku isi Stellatis Imwe mu mpamvu zitwara.

Mugihe abakora ibinyabiziga bashora mumashanyarazi hamwe na tekinoroji yigenga yo gutwara, biteganijwe ko isoko izatangira kurushaho guhuriza hamwe. Ariko Peter yavuze ko BMW ifite ubushobozi bwo kurangiza iyi nzibacyuho yonyine. Ati: "Turizera cyane ko dushobora kubikora ubwacu."

Peter yavuze, ariko ikiguzi cyiterambere ryimodoka zamashanyarazi ni kinini cyane, kandi kugurisha kwayo kurubu igice gito cyibicuruzwa byose, bityo kuri BMW, inyungu yiyi moderi iri hasi. Ati: "Ishoramari rero ni ingenzi cyane. Tugomba kugera ku rundi rwego rw'ibiciro binyuze mu nzira zitandukanye, cyane cyane mu tugari na batiri."

Kubwibyo, BMW itangiye kunonosora imiterere yicyitegererezo cyayo, kugabanya ubwoko bwa moteri nuburyo bwo guhitamo ibinyabiziga bitandukanye, kuvanaho imikorere idakunze gukoreshwa nabafite imodoka, no guhindura byimazeyo software kugirango yibande kuburyo bworoshye kandi bunoze bwo kubaka imodoka. Muri 2020, BMW ku isi igurisha ibinyabiziga by’amashanyarazi biziyongera 31.8% umwaka ushize. Isosiyete yavuze ko iteganya gukuba kabiri igurishwa ry’imodoka zifite amashanyarazi meza muri uyu mwaka.

Mbere, BMW yabonaga abandi bakora amamodoka yo mu Budage nk'abanywanyi, ariko Peter yavuze ko ubu BMW igenda ishakisha imbaraga mu masosiyete ya San Francisco ndetse n’amasosiyete y’Abashinwa nka Weilai yibanda ku mikoranire hagati y’ibinyabiziga n’abashoferi. Yavuze ko ubushakashatsi bwerekanye ko bibiri bya gatatu by'abaguzi b'Abashinwa bavuze ko nibaramuka bafite uburambe bwiza bwa digitale, bazagura ibindi bicuruzwa n'ibicuruzwa. Petero yagize ati: "Ibi ni ibibazo bigomba kwitabwaho."