Kumayambiriro kwa mwezi uno, a BMW adatsitsa zomwe amapeza pabizinesi yake yamagalimoto ndi njinga zamoto chifukwa kufunikira kwa msika kunali kocheperako kuposa momwe amayembekezerera kale, ndipo kufunikira kwa msika mgawo lachiwiri kudzaipiraipira. Malinga ndi malipoti, BMW idati pa Meyi 14 kuti malonda apamwamba aku China adakweranso mu Epulo chaka chino, koma kampaniyo idachenjezanso kuti misika ina, kuphatikiza United States, ichira "pang'onopang'ono" pachiwopsezochi.

Mkulu wa bungwe la BMW Oliver Zipse adati pamsonkhano wapachaka wa kampaniyi: "Tili ndi chiyembekezo, ndipo chiyembekezochi chimachokera ku China. Tsoka ilo, msika wathu waukulu ukhoza kugwiritsidwa ntchito pa misika ina.

BMW idati chifukwa cha vuto la mliriwu, mu February 2020, malonda a BMW pamsika waku China adatsika ndi 88%. Chifukwa chakuchulukirachulukira pamsika waku China, malonda a BMW mu Epulo adakwera ndi 14%. Malinga ndi mfundo zapadziko lonse, umwini wa magalimoto ku China ukadali wotsika kwambiri. "Mwachitsanzo, mliri wa ku Europe wakhudza chuma cha ku Europe mosiyanasiyana. M’maiko monga Spain, Italy, ndi United Kingdom, kufunikira kwa magalimoto kukhoza kuchira pang’onopang’ono. Zinthu zenizeni ku United States,” adatero Chipperzer.

Pakalipano, BMW ikukula pang'onopang'ono kupanga. Sabata yatha, kampaniyo idayambitsanso malo ake opanga magalimoto ku Goodwood, England, Spartanburg ndi malo ake opangira njinga zamoto ku Berlin, Germany. BMW iyambitsanso chomera chake ku Dinglefin, Bavaria. Zomera zamakampani ku Munich, Regensburg ndi Leipzig, Oxford, England, Roslin, South Africa, ndi San Luis Potosí, Mexico ziyambiranso kupanga.